Mastering UX Strategy: Transitioning from Tactical to Strategic Design Thinking
Do you want to grow your impact as a UX designer? Then, it might be time to enhance your skills in strategic design thinking. When I started in the field of human-computer interaction design (which later turned into UX), I was driven mainly by the goal of making technology simpler for the user. I wanted […]
Are you solving the right problem?
Lessons learned from redesign projects I want to share a little story about a recent redesign project. A longstanding client of mine struggled with their online sales: they saw a constant decline over a year. They updated and tweaked the website, but it didn’t change much. They set up a roadmap and collected a bunch […]
Why your project should start with a problem statement
Starting a new project is like starting a new adventure: it can be exciting, challenging and stressful at the same time. The goal and the vision is the part that stimulates us. The journey to the destination can become nerve-racking, especially without a clearly defined map and lack of navigation. If you are looking for […]
