From data to action: how to structure a user research insights workshop
User research can be fascinating. Almost every time I do research, there are surprising insights – no matter how well I know a topic or how familiar I am with design patterns. Observing and talking to users can reveal so much. But how do we ensure that our learnings are not just fascinating for ourselves […]
How to Use Customer Data to Understand Their Pain Points
Do you know who you are designing for? Whether you are a designer, team leader or manager, you are always also: a consumer. If you work in product design, this brings the risk of designing for yourself, not for your customers. It’s easier to focus on personal pain points, likes and dislikes (as these are […]
Alternative user research methods when customers are out of reach
These days, businesses need to be innovative, creative and spontaneous in order to succeed. User research is an important component: we need to know who we are creating a solution for and what their needs are. In an ideal world, you would want to have direct access to your customers, but that’s not always realistic. […]
