Mastering UX Strategy: Transitioning from Tactical to Strategic Design Thinking
Do you want to grow your impact as a UX designer? Then, it might be time to enhance your skills in strategic design thinking. When I started in the field of human-computer interaction design (which later turned into UX), I was driven mainly by the goal of making technology simpler for the user. I wanted […]
From data to action: how to structure a user research insights workshop
User research can be fascinating. Almost every time I do research, there are surprising insights – no matter how well I know a topic or how familiar I am with design patterns. Observing and talking to users can reveal so much. But how do we ensure that our learnings are not just fascinating for ourselves […]
Teamwork in Diverse Cultural Settings
As a UX Designer with a natural curiosity, I enjoy working with people from different backgrounds. Nowadays, it is almost impossible not to work with different cultures. We are all interconnected; teams include different cultures within or across countries. Like cross-functional teams, multicultural teams are a huge driving force for innovative thinking. Bringing different perspectives […]
6 methods to collaborate during the product design process
Great design is rarely the result of a single, genius mind. Great design is a result of a team effort — and knowing how to collaborate effectively is an important skill for every designer. While we often strive for best practices and guidelines — and there are a lot of principles and design patterns to learn from — we also live […]
Collaborating to Create Magic: How UX Designers Can Bridge Worlds in Product Design
Hey there! If you’re a designer for digital products, you know that your job isn’t just about making things look good. It’s about creating experiences that resonate, function seamlessly, and ultimately meet the end-users’ needs. But here’s the thing: no designer is an island. The magic really happens when you collaborate across disciplines. When we […]
10 Facilitation Techniques For UX Designers: How To Lead Better Discussions
Why should we care about facilitation skills as UX designers, you ask? I do think that this skill becomes more and more relevant. As UX Designer we take a role of a translator (and sometimes mediator): our goal is to understand and balance needs from users, the business and the context (technology, processes, environments). A […]
How to Use Customer Data to Understand Their Pain Points
Do you know who you are designing for? Whether you are a designer, team leader or manager, you are always also: a consumer. If you work in product design, this brings the risk of designing for yourself, not for your customers. It’s easier to focus on personal pain points, likes and dislikes (as these are […]
Are you solving the right problem?
Lessons learned from redesign projects I want to share a little story about a recent redesign project. A longstanding client of mine struggled with their online sales: they saw a constant decline over a year. They updated and tweaked the website, but it didn’t change much. They set up a roadmap and collected a bunch […]
Why your project should start with a problem statement
Starting a new project is like starting a new adventure: it can be exciting, challenging and stressful at the same time. The goal and the vision is the part that stimulates us. The journey to the destination can become nerve-racking, especially without a clearly defined map and lack of navigation. If you are looking for […]
Alternative user research methods when customers are out of reach
These days, businesses need to be innovative, creative and spontaneous in order to succeed. User research is an important component: we need to know who we are creating a solution for and what their needs are. In an ideal world, you would want to have direct access to your customers, but that’s not always realistic. […]
